Jasmine Rice ( wholesale )

 A Fragrant Staple with Global Appeal

 

Jasmine rice, often called Thai fragrant rice, is a long-grain variety of rice known for its distinct aroma, soft texture, and delicate floral flavor. It is one of the most popular premium rice varieties in both domestic and international markets, valued for its quality and sensory appeal.

 

Origin and Cultivation

Jasmine rice originates from Thailand, where it is locally known as “Khao Hom Mali”, which translates to “jasmine-scented rice.” The rice is mainly grown in the northeastern provinces of Thailand, such as Surin, Buriram, and Sisaket, where the soil and climate are ideal for cultivating this aromatic variety.

 

Today, jasmine rice is also produced in countries such as:

Cambodia

Vietnam

Laos

USA (especially in states like Louisiana and Texas)

However, Thai Jasmine rice (Thai Hom Mali) remains the gold standard in global markets due to its unique characteristics and strict quality control.

 

Key Characteristics of Jasmine Rice

Aroma: A natural fragrance reminiscent of pandan leaves or popcorn, caused by the compound 2-acetyl-1-pyrroline.

Texture: Soft, slightly sticky, and fluffy when cooked—ideal for a wide range of Asian and fusion dishes.

Grain: Long and slender, with a glossy white appearance.

Flavor: Mild and floral, enhancing the taste profile of any dish it accompanies.

 

Nutritional Profile

Jasmine rice is primarily composed of complex carbohydrates and contains small amounts of protein, vitamins (such as B1 and B3), and minerals (like magnesium and phosphorus). While traditionally available as white rice, brown jasmine rice is also gaining popularity for its higher fiber and nutrient content.

 

Cooking and Usage

Jasmine rice is prized for its quick cooking time and versatility. It is widely used in:

Southeast Asian cuisine (Thai curries, stir-fries, grilled meats)

Middle Eastern and Mediterranean dishes

Gourmet food services and premium packaged foods

It’s typically steamed or boiled and best served fresh to preserve its fragrance.

 

Export Demand and Market Value

Jasmine rice is a key export commodity for Thailand, with strong demand in:

Europe

Middle East

North America

China and Hong Kong

Thanks to its superior aroma and texture, jasmine rice is often sold at premium prices compared to standard white rice varieties, making it a valuable product for importers, wholesalers, and retailers.

 

Jasmine rice is not just a staple—it’s a culinary experience. With its unique aroma, soft texture, and international reputation, it continues to be a top choice among chefs, home cooks, and global food businesses. Whether sold in bulk for foodservice or packaged for retail, jasmine rice represents both quality and tradition.

 

 

Please contact us for Jasmine rice bulk order.

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